One Kings Lane Brand Identity
The new One Kings Lane brand identity reflected a moment of renewal, as OKL was reintroducing themselves to the customer as a post-flash retailer, continuiung to differentiate their product assortment, and expanding their physical retail presence.
Branding Packaging Art direction
With an elegant serif wordmark and a streamlined elephant logo, the new brand identity signals OKL's position as an established design authority and a trusted destination for uniquely stylish product. The pared-down design also provides greater flexibility, allowing for consistent use across a wide variety of current and future applications.
