The new One Kings Lane brand identity reflects a moment of renewal, as the brand reintroduced itself to the customer as a post-flash retailer, continued to differentiate their product assortment, and expanded their physical retail presence.
The elephant has served as One Kings Lane's symbol since the company's founding. A cross-cultural symbol of such things as good fortune, peace, and beauty, OKL believes it speaks to the idea of their team's collective strength as well as their loyalty to their customers.
